How I Made Over $12 Million Online Selling Digital Products Without Paid Ads

Introduction

I made over $12 million online selling digital products without running any paid ads. And in this video, I want to show you exactly how I did it so that you can do the same. This is a strategy that 99% of beginners miss, and it completely changed my life. I’ve been in the game for almost 10 years now, and I tested literally everything from Facebook ads, TikTok, Instagram, email marketing, but there’s one platform that consistently outperforms it all, and it’s completely free.

The Power of YouTube for Selling Digital Products

So in this blog, I want to break down my exact step-by-step process for using YouTube to sell digital products, even if you don’t want to show your face. I’ll show you the mistakes I made along the way so that you can avoid them, and I’ll give you the strategies that actually work right now. And I’m not just going to give you the theory; I’m going to show you real-life examples and give you my systems and templates that actually got me to $12 million. By the end of this blog, you’ll have a complete roadmap to selling digital products using YouTube and without spending a single dollar on paid ads.

Why YouTube Changed Everything for Me

Now, let me tell you why YouTube changed everything for me. Back in 2015, I was really struggling to get any traction to my digital products. I was spending thousands of dollars on Facebook ads, and I was constantly messaging people on Facebook to try and sell them.

The Longevity of YouTube Content

Then I posted one simple short YouTube video explaining how to solve a problem in my specific niche, and that video just got 2,000 views in 30 days but ended up making over $47,000 in sales. Because, unlike other platforms, YouTube content stays forever. Videos that I posted 7 years ago continue to get results today. I mean, even this video over here, you can see was posted about 3 years ago, and so far, it made $31,000, and it continues to make money every single day. I’ve done this in 10 minutes three years ago.

Monetizing Traffic on YouTube

Secondly, YouTube pays you for the traffic that you are getting. So when you post something on Instagram, you don’t really get paid unless someone buys something from you. But here, I’m getting paid for the free traffic that I’m driving to my products. And also, YouTube builds deeper trust than any other platform. Like, doesn’t it feel that you and I are just in my living room together talking about digital products? Now, we’re literally friends.

The Value Loop Strategy

Now, most people make this really common mistake, and they just start pumping out videos about “buy my stuff, buy my products,” but that’s never works. No one really wants to watch that. So the strategy that’s actually generated me millions of dollars is something I like to call the value loop.

Identify Specific Problems of digital products

Number one, you identify the specific problems your ideal customer has. Then Number two, you create videos solving those exact problems for free. And Number three, you mention your product naturally as a complete solution. Number four, you link only one product in the description. And if you’re not sure what to make videos about, this is my list of title frameworks for literally any niche. And you can just run these titles and run these video ideas in a circle and never run out of content. Whatever niche you’re in, you just make these videos, you solve those specific problems for your viewers, and you just offer a solution.

Examples of Successful YouTube Channels

And look, for example, this guy on School is selling his digital product at $300,000 a month, or that’s how much money it’s making—$16,000 a week. And then if we go ahead and open up his YouTube channel, we can see he only has 5,000 subscribers. He’s making these value videos that are really niched and specific, so he doesn’t need to be famous. No one needs to know his name besides those 5,000 people that are now making him $200,000 a month. So you don’t need millions of subscribers, and you don’t need years of experience to do it. Like, these guys literally started 3 months ago. But the key is to make your free content so valuable that people think, “Well, if he’s giving this for free, I can’t even imagine what’s behind the paywall.”

Creating Viral Videos That Sell Digital Products

Now, how do you actually make those viral videos that sell those products effectively? Well, after analyzing my top-performing videos, and I posted over 2,000 of them, I discovered a specific script structure that converts like crazy.

Script Structure for Viral Videos For Digital Products

Number one, you want to start with a hook that shows the end result, what they actually want. And then Number two, you want to share your personal story or struggle. Therefore Number three, reveal the breakthrough moment. Number four, teach actionable content they can use right away. And lastly, naturally introduce your product as a complete solution.

Effective Thumbnails and Titles

For example, if you go back to this blog that you’re reading right now, I use the exact same formula. But obviously, none of this matters unless someone clicks on your videos. And after testing hundreds of thumbnails and titles, here’s what consistently works for selling digital products.

Thumbnail Tips

For thumbnails, you want to show a clear before and after result. You want to include numbers that demonstrate the proof, and you want to use high contrast and minimal text. And please do show your face on those thumbnails to stand out.

Title Tips

And for titles, this is the list that I can share with you for free. Here’s an example of one of my clients who made $6,000 from a single video that got less than 10,000 views.

Faceless YouTube Automation

And the best part is that she’s running a faceless YouTube automation channel, so she’s not even recording her face. And you can see she was showing in the thumbnail before and after, and there is a clear goal and specific thing that she’s solving for her viewers.

Monetizing Faceless YouTube Channels

And voila, we have the solution linked in the description. Most viewers of this channel look at my clients, and they say they most of them make thousands of dollars in ad revenue, but that’s just a bonus that you get at the end of the month. This is not the main business. The main business is solving a specific problem and then offering a solution in the description. I mean, that’s how Liam did over $165,000 in revenue in 10 days.

Selling Digital Products to the Rich

Essentially, they did a $4,000 price point, they got 33 sales, and his lesson was to sell to the rich because they pay better. But then there’s others with much smaller channels and much, much smaller niche size that are doing thousands of dollars from digital products. And to be fair, you only need $25,000 a month for an exceptional life. And this is the breakdown that I did in my Google Docs. If you have any questions, let me know.